Jeff Maaks and Kathy Macchi are Managing Principals for PragmaticPS, a firm which provides consulting, engineering and marketing services to storage and server professional services organizations.   Jeff leads the effort for assessing professional service portfolios and developing services that are created to meet customer requirements.  Kathy assures they are positioned appropriately with the go-to-market channels and builds the service launch plan to ensure internal audiences know how to position and sell the service and drive service revenues.  Demand generation and thought leadership programs are created to educate and ultimately engage prospects to contact the company or sales rep to find out more. Customers include HP, Hitachi Data Systems, and SGI.

Building services and marketing services are sometimes very disconnected activities at product companies.  We live, work, think, talk and write about how to marry these two activities to drive solution sales and satisfied customers.  Check out our articles and other interesting info at our Resource Library.