| Go-to-Market Services Marketing is often a poorly resourced and woefully under funded function in many technology companies. With the company’s product being the main revenue generator, professional services organization, themselves, can be an after thought in a company. During product launch, service offerings may not be a consideration so the necessary collateral and programs are sometimes missing. Absent launch programs and collateral can mean your sales force and customers don’t know about your services. Your PS team has worked hard and built a service that should be selling like hotcakes but sales barely take notice. Give your services the attention they deserve. PragmaticPS can:
Demand Generation and Thought Leadership Demand Generation is clearly one of the most important activities of the services marketing mix. You have spent possibly $100k in staff resources defining and developing your offering, certainly allocating some effort to promoting seems logical. However, demand generation rarely happens for service portfolios. How can a services organization build a sustainable pipeline and hit its own revenue targets if it’s always scraping for marketing dollars and attention? PS depends on the sales team to sell services. But sales is not always a willing partner in the services sales cycle. With their eyes on commissions and their hearts set on “making club” by selling more than their peers, they complain that adding services slows down the sales cycle and costs too much. Service attach rates are meager and unpredictable, the mantra goes. PragmaticPS can develop demand generation and thought leadership programs that will have product marketing and sales clamoring for your service offerings in their bag of sales tools. PragmaticPS can:
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